Growth isn’t just about doing more. It’s about doing what matters - better, faster, and with intention.

Negative messaging now permeates too many companies' approach to external and internal marketing, employee engagement strategies, and even investment and financial advising. The same fear-driven formulas that inflamed voter turnout are now being repurposed to spark customer acquisition, drive shareholder urgency, and gain competitive advantage.

It has been all but impossible to ignore the whirlwind of messages and marketing tactics leading up to the 2024 US presidential elections. So it’s understandable if your head is spinning. Aggressive campaigns are spending billions of dollars in order to draw lines of “us” vs. “them”. They figure that the more we are pitted against one another the more likely we are to go out and “vote against the villain”.

One of the biggest challenges in business growth is the disconnect between marketing and sales. Too often, companies treat them as...

Originally published by Justin Butler on LinkedIn on August 27, 2024. If someone states that “Print is dead!”, do you find yourself nodding along? The Internet’s rise has shoved print more and more to the sidelines, branding it as “irrelevant” or “outdated”. However, as the digital world becomes more saturated and consumers become more exasperated, I’m here to make the case that print and direct mail marketing is far from obsolete. Let’s dive in to find out how you can harnes

Originally published by Justin -JB- Butler on LinkedIn on July 23, 2024. Reaching your ideal customer on social media is both an art and a science. So, how can you stop your ideal customer right in their scrolling tracks? Understanding who your audience is and where they spend their time online can help you ensure your message reaches the right people in the right places. Let’s dive into the two essential questions that form the cornerstone of effective social media marketing

Originally published by Justin -JB- Butler on LinkedIn on May 23, 2024. Email marketing is an invaluable tool in growing customer rapport and loyalty, but most companies are using it all wrong. How can you stand out in a flooded inbox? With the right strategy and audience understanding you will be able to leverage your email campaigns to address your subscribers with eye-catching personalization. Let's dive into how a thoughtful email strategy can play a major role in driving

Originally published by Justin Butler on LinkedIn on April 30, 2024. In the tumultuous landscape of an election year, where fear-mongering and negative content will dominate the digital space, a 2024 mindful marketing strategy that hinges on positivity will stand out from the crowd. Let’s explore how–no matter your industry–you can adjust your marketing voice and content to positively stand out from the competition and make even more meaningful connections with your customers

Originally published by Justin -JB- Butler on LinkedIn on January 24, 2024. Data is a treasure trove that gives you actionable insight to your campaigns and audience, but not all analytics are created equal. Without giving yourself the right filters or parameters, it’s easy to get lost in a sea of data that does nothing to move your marketing efforts forward. So, where can you find relevant data? How can you use it to inform your goals? Let’s dive in. Understanding Your Goals

Originally published by Justin -JB- Butler on LinkedIn on September 29, 2023. Denae Hello, everybody and welcome to our first installment of the marketing mentorship series. I'm Denae, a Digital Marketing Specialist at Consumer 51. And I am here with none other than JB, our Vice President of Strategic Development, how are you doing, JB? JB Doing lovely, nice to sit down with you. Denae You as well, thanks for making the time. So let’s dive right into our inaugural topic: mark

Originally published by Justin -JB- Butler on LinkedIn on July 25, 2023. In today's digital age, social media platforms have become essential for businesses of all sizes. The explosion of social media platforms, initially led by Facebook and followed by Instagram, Pinterest, Reddit, Snapchat, TikTok, among others… and most recently, Threads, has transformed how businesses interact with their audience. This blog will explore the importance of choosing the right social media pl

Originally published by Justin -JB- Butler on LinkedIn on June 28, 2023. Marketing is an essential aspect of any business, and with the rise of technology, digital marketing has become increasingly popular. But does that mean traditional marketing methods are becoming obsolete? The ease and flexibility of digital marketing efforts have made it a go-to for many businesses. However, traditional marketing methods like billboards, radio ads, and print media still have their place

Originally published by Justin -JB- Butler on LinkedIn on March 22, 2023. Creating a business vision statement can be an intimidating process for some entrepreneurs and even established businesses. It is, however, an important task that should not be overlooked. A vision statement tells the story of where your company is going and why you are in business. It lays out your purpose and objectives and helps shape your direction in the future. Here’s how to create a business visi

Originally published by Justin -JB- Butler on LinkedIn on January 24, 2023. Social media is undoubtedly one of the most dynamic forms of digital marketing today. Each social network is unique. To enhance your social media marketing strategy, you need to research social media best practices for every platform. Here are 7 more best practices you should implement with Conduct a social media audit A social media audit involves analyzing your social channels and using cross-channe

Originally published by Justin -JB- Butler on LinkedIn on December 23, 2022. Are you looking for strategies to take your business to the next level? No matter what stage of growth your company is in, better understanding your process and what efforts can be streamlined will help ensure that all resources are used in the best possible way. Consider these five steps to optimize your business and achieve the next level of growth in this coming year. 1. Redefine Your Key Perform