Growth isn’t just about doing more. It’s about doing what matters - better, faster, and with intention.

Negative messaging now permeates too many companies' approach to external and internal marketing, employee engagement strategies, and even investment and financial advising. The same fear-driven formulas that inflamed voter turnout are now being repurposed to spark customer acquisition, drive shareholder urgency, and gain competitive advantage.

It has been all but impossible to ignore the whirlwind of messages and marketing tactics leading up to the 2024 US presidential elections. So it’s understandable if your head is spinning. Aggressive campaigns are spending billions of dollars in order to draw lines of “us” vs. “them”. They figure that the more we are pitted against one another the more likely we are to go out and “vote against the villain”.

One of the biggest challenges in business growth is the disconnect between marketing and sales. Too often, companies treat them as...

Originally published by Justin Butler on LinkedIn on October 30, 2024. Marketing without knowing your audience is like investigating that spooky noise in a dark basement - a very, very bad idea. Many brands have made the fatal mistake of reducing their audience solely to data points, ignoring the people behind the numbers and causing some costly collateral damage in the process. With Halloween approaching, let’s reflect on some spine-chilling marketing blunders, as well as id

Originally published by Justin -JB- Butler on LinkedIn on September 23, 2024. SEO standards and tactics continue to evolve--are you keeping up? What used to be a simple process of checking off boxes has now blossomed into a more complex art shaped by artificial intelligence (AI), and a deeper focus on user experiences. This exciting transformation means it’s time to adopt fresh strategies to make your site rise to the top once again. In this article, we’ll take a journey thro

Originally published by Justin -JB- Butler on LinkedIn on September 11, 2024. Your reputation will make or break your brand… As Warren Buffet once said: "It takes 20 years to build a reputation and five minutes to ruin it." Reputation is everything when building a brand and a business. Why? When it comes to business, the most important decision-making component of a conversion or sale or recruitment is trust. Let's dive into the essential strategies for managing your brand'

Originally published by Justin Butler on LinkedIn on August 27, 2024. If someone states that “Print is dead!”, do you find yourself nodding along? The Internet’s rise has shoved print more and more to the sidelines, branding it as “irrelevant” or “outdated”. However, as the digital world becomes more saturated and consumers become more exasperated, I’m here to make the case that print and direct mail marketing is far from obsolete. Let’s dive in to find out how you can harnes

Originally published by Justin -JB- Butler on LinkedIn on July 23, 2024. Reaching your ideal customer on social media is both an art and a science. So, how can you stop your ideal customer right in their scrolling tracks? Understanding who your audience is and where they spend their time online can help you ensure your message reaches the right people in the right places. Let’s dive into the two essential questions that form the cornerstone of effective social media marketing

Originally published by Justin -JB- Butler on LinkedIn on May 23, 2024. Email marketing is an invaluable tool in growing customer rapport and loyalty, but most companies are using it all wrong. How can you stand out in a flooded inbox? With the right strategy and audience understanding you will be able to leverage your email campaigns to address your subscribers with eye-catching personalization. Let's dive into how a thoughtful email strategy can play a major role in driving

Originally published by Justin Butler on LinkedIn on April 30, 2024. In the tumultuous landscape of an election year, where fear-mongering and negative content will dominate the digital space, a 2024 mindful marketing strategy that hinges on positivity will stand out from the crowd. Let’s explore how–no matter your industry–you can adjust your marketing voice and content to positively stand out from the competition and make even more meaningful connections with your customers

Originally published by Justin -JB- Butler on LinkedIn on March 7, 2024. When it comes to diversity in marketing, brands are finally catching on to the fact that showcasing different perspectives and demographics is key. However, far too often what we see are brands simply replacing “diversity” with “minority”, putting on visual band-aids that miss the mark. Diversity in marketing goes far beyond just a splash of color here and there. It's about embracing unique perspectives

Originally published by Justin -JB- Butler on LinkedIn on January 24, 2024. Data is a treasure trove that gives you actionable insight to your campaigns and audience, but not all analytics are created equal. Without giving yourself the right filters or parameters, it’s easy to get lost in a sea of data that does nothing to move your marketing efforts forward. So, where can you find relevant data? How can you use it to inform your goals? Let’s dive in. Understanding Your Goals

Originally published by Justin -JB- Butler on LinkedIn on December 22, 2023. In the digital age, where our inboxes are inundated with a constant stream of messages, it's easy to forget that email was once a pristine sanctuary from the clutter of physical mailboxes. However, with the rise of spam and promotional content, email inboxes quickly became just as cluttered as their traditional counterparts. So, how can we breathe new life into email marketing and revitalize this ess

Originally published by Justin -JB- Butler on LinkedIn on December 6, 2023. In the era of digital communication, marketers have a unique responsibility to navigate the holiday landscape with sensitivity and empathy. The holiday season, traditionally a time revolving around social connections, has evolved into a consumer-driven phenomenon. Amidst the festivities, digital marketing plays a crucial role in tapping into the holiday sentiment and shaping consumer behaviors. In fac

Originally published by Justin -JB- Butler on LinkedIn on November 20, 2023. For effective communication of your brand's message, gaining the trust of your audience is paramount to your success. To achieve this trust, it is crucial to understand two key points: your AUDIENCE and your PLATFORM. Understanding both sides of this conversation is imperative regardless of what industry you are in or who your audience is. These questions should be asked every time you develop a mess

Originally published by Justin -JB- Butler on LinkedIn on November 14, 2023. Denae Welcome back to our Marketing Mentorship series. We’re sitting down with JB, Consumer51's Vice President of Growth, for installment number two! JB, what’s our topic for today? JB Today we're talking about AI, and how it's related to customer service. And we're gonna dive specifically into the chatbot world. Denae How would you define a chatbot? JB We all have this idea of that little icon in th

Originally published by Justin -JB- Butler on LinkedIn on September 29, 2023. Denae Hello, everybody and welcome to our first installment of the marketing mentorship series. I'm Denae, a Digital Marketing Specialist at Consumer 51. And I am here with none other than JB, our Vice President of Strategic Development, how are you doing, JB? JB Doing lovely, nice to sit down with you. Denae You as well, thanks for making the time. So let’s dive right into our inaugural topic: mark

Originally published by Justin -JB- Butler on LinkedIn on September 21, 2023. In the dynamic world of digital marketing, staying ahead of the curve is paramount to capturing your audience's attention and driving conversions. In this era of information overload, where attention spans are shrinking and competition for consumer engagement is fierce, harnessing the power of visual storytelling through professional video content has emerged as a game-changing strategy. Let's delve

Originally published by Justin -JB- Butler on LinkedIn on August 2, 2023. In the digital age, where attention spans are shrinking, and consumers are more discerning than ever, content marketing stands as a powerful strategy to engage audiences and drive business growth. By creating and distributing valuable, relevant, and consistent content, businesses can establish themselves as industry leaders and build meaningful connections with their target market. 1. Increased Brand Aw