Originally published by Justin -JB- Butler on LinkedIn on November 14, 2023. Denae Welcome back to our Marketing Mentorship series. We’re sitting down with JB, Consumer51's Vice President of Growth, for installment number two! JB, what’s our topic for today? JB Today we're talking about AI, and how it's related to customer service. And we're gonna dive specifically into the chatbot world. Denae How would you define a chatbot? JB We all have this idea of that little icon in th

Originally published by Justin -JB- Butler on LinkedIn on September 29, 2023. Denae Hello, everybody and welcome to our first installment of the marketing mentorship series. I'm Denae, a Digital Marketing Specialist at Consumer 51. And I am here with none other than JB, our Vice President of Strategic Development, how are you doing, JB? JB Doing lovely, nice to sit down with you. Denae You as well, thanks for making the time. So let’s dive right into our inaugural topic: mark

Originally published by Justin -JB- Butler on LinkedIn on July 7, 2023. In today's digital age, businesses are constantly seeking innovative methods to drive traffic to their websites and generate valuable leads. While traditional avenues like social media marketing and billboards have proven effective, there is a growing need for unconventional strategies that can captivate audiences and leave a lasting impression. In this blog, we'll explore some creative and unconventional

Originally published by Justin -JB- Butler on LinkedIn on June 12, 2023. In a world of paid marketing, SEO is your best free tool to drive organic traffic to your website. By optimizing your web pages and content, you can improve your website's visibility and rank higher in search engine results. According to Backlinko, the first organic search result on Google has a click-through rate (CTR) of over 25%, while less than 1% (.63% to be exact) of traffic visits the second page

Originally published by Justin -JB- Butler on LinkedIn on March 13, 2023. If your website isn’t driving more business to your company, it might be time to consider ways to make it more effective. Here are ways to tighten up your website to make sure it's giving you your maximum ROI and bringing business your way. The Importance of Lead Capture One of the best ways to drive more business from your website is to focus on lead capture. Lead capture is the process of gathering co

Originally published by Justin -JB- Butler on LinkedIn on February 6, 2023. There are so many things you need to do when creating a website from scratch. Here's a list of some common pitfalls to be aware of so you can avoid headaches down the road. By avoiding these common mistakes, you help your business remain competitive, polished, and professionally presented online. Slow Page Load Speed If your site is slow to load, you should consider redesigning some parts of your site

Originally published by Justin -JB- Butler on LinkedIn on January 30, 2023. According to an upcoming HubSpot research report, 71% of people are willing to use messaging apps or chatbots to get customer assistance. Many do it because they want their problems solved fast. Even though this may not seem like a big number compared to other communication channels, it's pretty significant and growing even more quickly than expected. With the rise of digital technology, businesses ca