Originally published by Justin -JB- Butler on LinkedIn on July 23, 2024. Reaching your ideal customer on social media is both an art and a science. So, how can you stop your ideal customer right in their scrolling tracks? Understanding who your audience is and where they spend their time online can help you ensure your message reaches the right people in the right places. Let’s dive into the two essential questions that form the cornerstone of effective social media marketing

Originally published by Justin -JB- Butler on LinkedIn on July 25, 2023. In today's digital age, social media platforms have become essential for businesses of all sizes. The explosion of social media platforms, initially led by Facebook and followed by Instagram, Pinterest, Reddit, Snapchat, TikTok, among others… and most recently, Threads, has transformed how businesses interact with their audience. This blog will explore the importance of choosing the right social media pl

Originally published by Justin -JB- Butler on LinkedIn on March 2, 2023. Social media branding is essential for all businesses in the 21st century. It’s an invaluable tool that allows companies to reach out to potential customers, build relationships, and gain recognition. Fortunately, there are many steps you can take to revitalize your business's social media brand and increase its visibility online. In this article, we will be discussing some of those strategies. Revitaliz

Originally published by Justin -JB- Butler on LinkedIn on January 24, 2023. Social media is undoubtedly one of the most dynamic forms of digital marketing today. Each social network is unique. To enhance your social media marketing strategy, you need to research social media best practices for every platform. Here are 7 more best practices you should implement with Conduct a social media audit A social media audit involves analyzing your social channels and using cross-channe

Originally published by Justin -JB- Butler on LinkedIn on January 3, 2023. The social landscape is rapidly changing if we consider the many new features constantly being added, the algorithms constantly evolving, and the social platforms constantly growing or declining in popularity. Therefore, keeping up to date with the latest social media trends becomes essential for every social media manager who wants to succeed in marketing today. We've got you covered with these must-f