Originally published by Justin -JB- Butler on LinkedIn on September 23, 2024. SEO standards and tactics continue to evolve--are you keeping up? What used to be a simple process of checking off boxes has now blossomed into a more complex art shaped by artificial intelligence (AI), and a deeper focus on user experiences. This exciting transformation means it’s time to adopt fresh strategies to make your site rise to the top once again. In this article, we’ll take a journey thro

Originally published by Justin -JB- Butler on LinkedIn on August 2, 2023. In the digital age, where attention spans are shrinking, and consumers are more discerning than ever, content marketing stands as a powerful strategy to engage audiences and drive business growth. By creating and distributing valuable, relevant, and consistent content, businesses can establish themselves as industry leaders and build meaningful connections with their target market. 1. Increased Brand Aw

Originally published by Justin -JB- Butler on LinkedIn on June 12, 2023. In a world of paid marketing, SEO is your best free tool to drive organic traffic to your website. By optimizing your web pages and content, you can improve your website's visibility and rank higher in search engine results. According to Backlinko, the first organic search result on Google has a click-through rate (CTR) of over 25%, while less than 1% (.63% to be exact) of traffic visits the second page

Originally published by Justin -JB- Butler on LinkedIn on February 20, 2023. Are you wondering why your blog isn't driving more business for your company? You’re not alone. Many companies are struggling to figure out how to get the most from their blog, and some may be missing key pieces to the puzzle. The problem? Many companies don’t have a content strategy in place. Blogs can be an invaluable resource for marketing, lead generation, building relationships with customers an

Originally published by Justin -JB- Butler on LinkedIn on February 6, 2023. There are so many things you need to do when creating a website from scratch. Here's a list of some common pitfalls to be aware of so you can avoid headaches down the road. By avoiding these common mistakes, you help your business remain competitive, polished, and professionally presented online. Slow Page Load Speed If your site is slow to load, you should consider redesigning some parts of your site