Originally published by Justin -JB- Butler on LinkedIn on September 11, 2024. Your reputation will make or break your brand… As Warren Buffet once said: "It takes 20 years to build a reputation and five minutes to ruin it." Reputation is everything when building a brand and a business. Why? When it comes to business, the most important decision-making component of a conversion or sale or recruitment is trust. Let's dive into the essential strategies for managing your brand'

Originally published by Justin -JB- Butler on LinkedIn on February 13, 2023. For all of the effort you may put into advertising, there's one valuable asset you cannot buy: positive reviews. Did you know that the average customer reads at least ten reviews before deciding to trust a business with their hard-earned money? Even one bad review can make potential customers hesitate or take their business elsewhere. But sometimes, these reviews aren't always accurate. In fact, they