Originally published by Justin -JB- Butler on LinkedIn on May 23, 2024. Email marketing is an invaluable tool in growing customer rapport and loyalty, but most companies are using it all wrong. How can you stand out in a flooded inbox? With the right strategy and audience understanding you will be able to leverage your email campaigns to address your subscribers with eye-catching personalization. Let's dive into how a thoughtful email strategy can play a major role in driving

Originally published by Justin -JB- Butler on LinkedIn on December 22, 2023. In the digital age, where our inboxes are inundated with a constant stream of messages, it's easy to forget that email was once a pristine sanctuary from the clutter of physical mailboxes. However, with the rise of spam and promotional content, email inboxes quickly became just as cluttered as their traditional counterparts. So, how can we breathe new life into email marketing and revitalize this ess