Originally published by Justin -JB- Butler on LinkedIn on September 11, 2024. Your reputation will make or break your brand… As Warren Buffet once said: "It takes 20 years to build a reputation and five minutes to ruin it." Reputation is everything when building a brand and a business. Why? When it comes to business, the most important decision-making component of a conversion or sale or recruitment is trust. Let's dive into the essential strategies for managing your brand'

Originally published by Justin -JB- Butler on LinkedIn on May 23, 2024. Email marketing is an invaluable tool in growing customer rapport and loyalty, but most companies are using it all wrong. How can you stand out in a flooded inbox? With the right strategy and audience understanding you will be able to leverage your email campaigns to address your subscribers with eye-catching personalization. Let's dive into how a thoughtful email strategy can play a major role in driving

Originally published by Justin -JB- Butler on LinkedIn on December 22, 2023. In the digital age, where our inboxes are inundated with a constant stream of messages, it's easy to forget that email was once a pristine sanctuary from the clutter of physical mailboxes. However, with the rise of spam and promotional content, email inboxes quickly became just as cluttered as their traditional counterparts. So, how can we breathe new life into email marketing and revitalize this ess

Originally published by Justin -JB- Butler on LinkedIn on December 6, 2023. In the era of digital communication, marketers have a unique responsibility to navigate the holiday landscape with sensitivity and empathy. The holiday season, traditionally a time revolving around social connections, has evolved into a consumer-driven phenomenon. Amidst the festivities, digital marketing plays a crucial role in tapping into the holiday sentiment and shaping consumer behaviors. In fac

Originally published by Justin -JB- Butler on LinkedIn on November 14, 2023. Denae Welcome back to our Marketing Mentorship series. We’re sitting down with JB, Consumer51's Vice President of Growth, for installment number two! JB, what’s our topic for today? JB Today we're talking about AI, and how it's related to customer service. And we're gonna dive specifically into the chatbot world. Denae How would you define a chatbot? JB We all have this idea of that little icon in th

Originally published by Justin -JB- Butler on LinkedIn on February 13, 2023. For all of the effort you may put into advertising, there's one valuable asset you cannot buy: positive reviews. Did you know that the average customer reads at least ten reviews before deciding to trust a business with their hard-earned money? Even one bad review can make potential customers hesitate or take their business elsewhere. But sometimes, these reviews aren't always accurate. In fact, they

Originally published by Justin -JB- Butler on LinkedIn on February 6, 2023. There are so many things you need to do when creating a website from scratch. Here's a list of some common pitfalls to be aware of so you can avoid headaches down the road. By avoiding these common mistakes, you help your business remain competitive, polished, and professionally presented online. Slow Page Load Speed If your site is slow to load, you should consider redesigning some parts of your site

Originally published by Justin -JB- Butler on LinkedIn on January 30, 2023. According to an upcoming HubSpot research report, 71% of people are willing to use messaging apps or chatbots to get customer assistance. Many do it because they want their problems solved fast. Even though this may not seem like a big number compared to other communication channels, it's pretty significant and growing even more quickly than expected. With the rise of digital technology, businesses ca