Originally published by Justin -JB- Butler on LinkedIn on September 23, 2024. SEO standards and tactics continue to evolve--are you keeping up? What used to be a simple process of checking off boxes has now blossomed into a more complex art shaped by artificial intelligence (AI), and a deeper focus on user experiences. This exciting transformation means it’s time to adopt fresh strategies to make your site rise to the top once again. In this article, we’ll take a journey thro

Originally published by Justin -JB- Butler on LinkedIn on December 22, 2023. In the digital age, where our inboxes are inundated with a constant stream of messages, it's easy to forget that email was once a pristine sanctuary from the clutter of physical mailboxes. However, with the rise of spam and promotional content, email inboxes quickly became just as cluttered as their traditional counterparts. So, how can we breathe new life into email marketing and revitalize this ess

Originally published by Justin -JB- Butler on LinkedIn on September 21, 2023. In the dynamic world of digital marketing, staying ahead of the curve is paramount to capturing your audience's attention and driving conversions. In this era of information overload, where attention spans are shrinking and competition for consumer engagement is fierce, harnessing the power of visual storytelling through professional video content has emerged as a game-changing strategy. Let's delve

Originally published by Justin -JB- Butler on LinkedIn on August 2, 2023. In the digital age, where attention spans are shrinking, and consumers are more discerning than ever, content marketing stands as a powerful strategy to engage audiences and drive business growth. By creating and distributing valuable, relevant, and consistent content, businesses can establish themselves as industry leaders and build meaningful connections with their target market. 1. Increased Brand Aw

Originally published by Justin -JB- Butler on LinkedIn on June 12, 2023. In a world of paid marketing, SEO is your best free tool to drive organic traffic to your website. By optimizing your web pages and content, you can improve your website's visibility and rank higher in search engine results. According to Backlinko, the first organic search result on Google has a click-through rate (CTR) of over 25%, while less than 1% (.63% to be exact) of traffic visits the second page

Originally published by Justin -JB- Butler on LinkedIn on March 2, 2023. Social media branding is essential for all businesses in the 21st century. It’s an invaluable tool that allows companies to reach out to potential customers, build relationships, and gain recognition. Fortunately, there are many steps you can take to revitalize your business's social media brand and increase its visibility online. In this article, we will be discussing some of those strategies. Revitaliz

Originally published by Justin -JB- Butler on LinkedIn on February 20, 2023. Are you wondering why your blog isn't driving more business for your company? You’re not alone. Many companies are struggling to figure out how to get the most from their blog, and some may be missing key pieces to the puzzle. The problem? Many companies don’t have a content strategy in place. Blogs can be an invaluable resource for marketing, lead generation, building relationships with customers an

Originally published by Justin -JB- Butler on LinkedIn on January 24, 2023. Social media is undoubtedly one of the most dynamic forms of digital marketing today. Each social network is unique. To enhance your social media marketing strategy, you need to research social media best practices for every platform. Here are 7 more best practices you should implement with Conduct a social media audit A social media audit involves analyzing your social channels and using cross-channe