Originally published by Justin Butler on LinkedIn on October 30, 2024. Marketing without knowing your audience is like investigating that spooky noise in a dark basement - a very, very bad idea. Many brands have made the fatal mistake of reducing their audience solely to data points, ignoring the people behind the numbers and causing some costly collateral damage in the process. With Halloween approaching, let’s reflect on some spine-chilling marketing blunders, as well as id

Originally published by Justin -JB- Butler on LinkedIn on September 11, 2024. Your reputation will make or break your brand… As Warren Buffet once said: "It takes 20 years to build a reputation and five minutes to ruin it." Reputation is everything when building a brand and a business. Why? When it comes to business, the most important decision-making component of a conversion or sale or recruitment is trust. Let's dive into the essential strategies for managing your brand'

Originally published by Justin -JB- Butler on LinkedIn on March 7, 2024. When it comes to diversity in marketing, brands are finally catching on to the fact that showcasing different perspectives and demographics is key. However, far too often what we see are brands simply replacing “diversity” with “minority”, putting on visual band-aids that miss the mark. Diversity in marketing goes far beyond just a splash of color here and there. It's about embracing unique perspectives

Originally published by Justin -JB- Butler on LinkedIn on November 20, 2023. For effective communication of your brand's message, gaining the trust of your audience is paramount to your success. To achieve this trust, it is crucial to understand two key points: your AUDIENCE and your PLATFORM. Understanding both sides of this conversation is imperative regardless of what industry you are in or who your audience is. These questions should be asked every time you develop a mess

Originally published by Justin -JB- Butler on LinkedIn on September 21, 2023. In the dynamic world of digital marketing, staying ahead of the curve is paramount to capturing your audience's attention and driving conversions. In this era of information overload, where attention spans are shrinking and competition for consumer engagement is fierce, harnessing the power of visual storytelling through professional video content has emerged as a game-changing strategy. Let's delve

Originally published by Justin -JB- Butler on LinkedIn on March 22, 2023. Creating a business vision statement can be an intimidating process for some entrepreneurs and even established businesses. It is, however, an important task that should not be overlooked. A vision statement tells the story of where your company is going and why you are in business. It lays out your purpose and objectives and helps shape your direction in the future. Here’s how to create a business visi

Originally published by Justin -JB- Butler on LinkedIn on March 2, 2023. Social media branding is essential for all businesses in the 21st century. It’s an invaluable tool that allows companies to reach out to potential customers, build relationships, and gain recognition. Fortunately, there are many steps you can take to revitalize your business's social media brand and increase its visibility online. In this article, we will be discussing some of those strategies. Revitaliz