Originally published by Justin Butler on LinkedIn on October 30, 2024. Marketing without knowing your audience is like investigating that spooky noise in a dark basement - a very, very bad idea. Many brands have made the fatal mistake of reducing their audience solely to data points, ignoring the people behind the numbers and causing some costly collateral damage in the process. With Halloween approaching, let’s reflect on some spine-chilling marketing blunders, as well as id

Originally published by Justin Butler on LinkedIn on August 27, 2024. If someone states that “Print is dead!”, do you find yourself nodding along? The Internet’s rise has shoved print more and more to the sidelines, branding it as “irrelevant” or “outdated”. However, as the digital world becomes more saturated and consumers become more exasperated, I’m here to make the case that print and direct mail marketing is far from obsolete. Let’s dive in to find out how you can harnes

Originally published by Justin -JB- Butler on LinkedIn on July 23, 2024. Reaching your ideal customer on social media is both an art and a science. So, how can you stop your ideal customer right in their scrolling tracks? Understanding who your audience is and where they spend their time online can help you ensure your message reaches the right people in the right places. Let’s dive into the two essential questions that form the cornerstone of effective social media marketing

Originally published by Justin -JB- Butler on LinkedIn on March 7, 2024. When it comes to diversity in marketing, brands are finally catching on to the fact that showcasing different perspectives and demographics is key. However, far too often what we see are brands simply replacing “diversity” with “minority”, putting on visual band-aids that miss the mark. Diversity in marketing goes far beyond just a splash of color here and there. It's about embracing unique perspectives

Originally published by Justin -JB- Butler on LinkedIn on December 6, 2023. In the era of digital communication, marketers have a unique responsibility to navigate the holiday landscape with sensitivity and empathy. The holiday season, traditionally a time revolving around social connections, has evolved into a consumer-driven phenomenon. Amidst the festivities, digital marketing plays a crucial role in tapping into the holiday sentiment and shaping consumer behaviors. In fac

Originally published by Justin -JB- Butler on LinkedIn on November 20, 2023. For effective communication of your brand's message, gaining the trust of your audience is paramount to your success. To achieve this trust, it is crucial to understand two key points: your AUDIENCE and your PLATFORM. Understanding both sides of this conversation is imperative regardless of what industry you are in or who your audience is. These questions should be asked every time you develop a mess

Originally published by Justin -JB- Butler on LinkedIn on September 29, 2023. Denae Hello, everybody and welcome to our first installment of the marketing mentorship series. I'm Denae, a Digital Marketing Specialist at Consumer 51. And I am here with none other than JB, our Vice President of Strategic Development, how are you doing, JB? JB Doing lovely, nice to sit down with you. Denae You as well, thanks for making the time. So let’s dive right into our inaugural topic: mark

Originally published by Justin -JB- Butler on LinkedIn on July 25, 2023. In today's digital age, social media platforms have become essential for businesses of all sizes. The explosion of social media platforms, initially led by Facebook and followed by Instagram, Pinterest, Reddit, Snapchat, TikTok, among others… and most recently, Threads, has transformed how businesses interact with their audience. This blog will explore the importance of choosing the right social media pl

Originally published by Justin -JB- Butler on LinkedIn on January 3, 2023. The social landscape is rapidly changing if we consider the many new features constantly being added, the algorithms constantly evolving, and the social platforms constantly growing or declining in popularity. Therefore, keeping up to date with the latest social media trends becomes essential for every social media manager who wants to succeed in marketing today. We've got you covered with these must-f